Photoshop Elements 2018 on sale through Feb. 20

We’ve long advocated Photoshop Elements as the ideal non-subscription image editing app: it is cross-platform, has a decent Organizer, and almost all of the features found in the full version of Photoshop. Right now, through Feb. 20, Photoshop Elements is on sale for $70 on the Adobe site, which is 30% off the list price. And, if you’re interested in video editing as well, the Photoshop Elements/Premiere Elements bundle is priced at $100 (it is normally $150).

With all the brouhaha over Lightroom CC from the fall, one message was clear: that many hobbyists don’t wish to spend anything on a subscription plan. And, at, $70, this is clearly a good deal on the latest version of Elements.

Take Control of Lightroom CC ebook

Amidst the fury that surrounded Adobe’s fall Lightroom announcements (see The Cost of Software for details), it was easy to miss the fact that there are people who actually want to use Lightroom CC, especially for its promise of a cloud-based, device-independent workflow.

We honestly remain on the fence about the bifurcated Lightroom platform, but we’ve also run into more than a few people who expressed interest in—and asked questions about—Lightroom CC. Most of the questions are about the future of CC, especially since the core app’s feature set at launch was anemic in places. That said, Adobe has posted one major update to Lightroom CC since its release in mid-October, adding curves-based editing and split tone controls, as well as a new Auto image enhancement feature (which also was added to Lightroom Classic in December).

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Photoshop Automator Actions for Photoshop CC 2018

The Photoshop Automator Action Pack has been updated for Photoshop CC 2018, and you can buy the latest version at RobotPhotoshop.com. This is a collection of Automator Actions that allow you to drive Photoshop from Apple’s Automator on Mac OS X. If you’ve never used Automator before, it provides a simple, drag and drop mechanism for creating complex automated workflows. Of course, Photoshop has its own Actions built-in actions facility, but Automator lets you build automations that include other applications, in addition to Photoshop. What’s more, with the Photoshop Automator Action Pack you can build workflows that include branching logic – different operations can be applied to different images based on their size, orientation, bit depth and more. If you’d like to experiment with Automator, a free version of the Photoshop Automator Action Pack is also available at RobotPhotoshop.com along with lots of tutorial videos.

Thoughts on the Lightroom announcements

It has been a crazy few days, following Adobe’s announcements about the new Lightroom(s) and the Creative Cloud. There is a lot of fear, uncertainty and doubt circulating, but that will die down over the next few weeks, as photographers on Adobe’s Photography plan play around with both the updated Lightroom Classic and the new Lightroom CC. (If you want an encyclopedic overview of everything regarding the Lightroom announcements, The Lightroom Queen is the place to go, to be honest.)

If you’re a user, looking at these announcements from the outside—i.e. you’re not a software developer—it can be difficult to understand why Adobe did what they did with Lightroom. Peter Krogh, an expert on digital asset management (DAM), has a fascinating post over on his website, entitled Lightroom and the Innovator’s Dilemma.

“But the architecture of Lightroom as a desktop application simply cannot be stretched enough to create a great mobile application. The desktop flexibility that has powers such a wide array of workflows can’t be shoehorned in to full cloud compatibility. The freedom to set up your drives, files and folders as you wish makes a nightmare for seamless access. And the flexibility to create massive keyword and collection taxonomies does not work with small mobile screens. After years of experimentation, the only good answer was the creation of a new cloud native architecture. As with the creation of the original Lightroom, this was done by taking the existing Camera Raw imaging engine and bolting it on to a new chassis – this time a cloud native architecture.”

Peter’s post is worth reading, especially if you’re confused or upset about Adobe’s direction. You might not like what Adobe did, but they are doing what any company must do if they wish to remain relevant: juggle the current (and future) needs of their users with the changing dynamics of technology, all while still trying to maintain a stable revenue (and profit) stream. Read more »

Jeff Carlson (and others) on the “new” Lightroom

Adobe today announced a whole new ecosystem surrounding Lightroom, which includes a new desktop app, called Lightroom CC, for Mac and Windows; updated iOS and Android versions (also called Lightroom CC); Creative-Cloud-based storage of your photos; and a rebranded (and updated) version of the “old” app, now called Lightroom Classic CC.

We have quite a few thoughts on this change, and will post something soon, but the best overview of the announcement out there is from our friend Jeff Carlson, over on DPReview. He summed it up best like this:

“For people who do not yet use Lightroom, or have been told by friends that they should use it but were intimidated by it, Lightroom CC should be a welcome introduction to the Adobe ecosystem. For photographers who have used Lightroom for years… it’s complicated.”

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